Upcoming SNEB Events
Webinar
Implementing Social Marketing in Michigan
Webinar sponsored by the SNEB Social Marketing Division
May 18, 2012 | 3:00 - 4:00 p.m.
Click to Register | Webinars are free for SNEB Members/Discounted Registration for ASNNA members
The “Grow your Kids with Fruits and Veggies” social marketing campaign began in 2006 in Michigan as part of the Supplemental Nutrition Assistance Program, Education Plan. Since then the campaign has included supporting nutrition educators engaging audiences at community events, partnering with food banks with an information only approach, and sharing the message through billboards and buss signs. This presentation will describe activities in the context of their role in social marketing. Successes and failures will be shared in order to encourage utilization of social marketing as an acceptable method for behavior change. Webinar is sponsored by the Social Marketing Division of the Society for Nutrition Education and Behavior.
Cost:
Webinar is free for member of the Society for Nutrition Education and Behavior. ASNNA members receive a discounted registration of $10.
Non-member attendees are $25
Webinar attendance earns .1 CPE units
Learning Objectives:
1. Identify at least two ways to target allowable audiences for SNAP-Ed social marketing
2. Describe two social marketing implementation strategies for low income audiences
3. Explain two ways a social marketing campaign can be evaluated.
Speakers:
Paul McConaughy, MA, Michigan Nutrition Network at Michigan Fitness Foundation
Understanding Consumer Behaviors from Mindset to Meal
Webinar sponsored by the SNEB Communications Division
June 20, 2012 | 2:00 - 3:00 p.m.
Click to Register | Webinars are free for SNEB Members
The obesity epidemic in the US has triggered public and private organizations to initiate numerous nutrition, health and wellness initiatives in an effort to improve the lifestyle behaviors of Americans; however, initiating and maintaining positive behavior change seems to be a struggle for most of the population. This webinar will feature consumer insights from the International Food Information Council (IFIC) Foundation and Share our Strength’s Report on Low-Income Families' Efforts to Plan, Shop for, and Cook Healthy Meals to provide attendees with a view of current consumer behaviors and attitudes influencing food choices. This webinar is sponsored by the Communications Division of the Society for Nutrition Education and Behavior.
SNEB 2012 Annual Conference - Save the Date!
July 14-17, 2012
Omni Shoreham
Washington, DC
Click for information on exhibiting or sponsoring
Click to make your room reservation at the Omni Shoreham
Check out a working draft of the conference program
Submit an abstract to the Food and Nutrition Extension Educators Division Pre-Conference Workshop